The Coca‑Cola Company lights up Burj Khalifa to introduce new global brand philosophy and visual identity to the Middle East.
The Coca‑Cola Company lit Dubai's most iconic landmark, the Burj Khalifa, in celebration of human connection in these challenging times. “Magic isn’t about the unbelievable or mystical, but about those moments of real human connection. Real Magic can happen at any given moment and can be extraordinary,” said Tarun Sabhlok, Region Marketing Director – Middle East at The Coca‑Cola Company. “The Real Magic" philosophy is rooted in the belief that differences can make the world a more interesting place, so there was no better place to celebrate the Real Magic of humanity than in the most diverse nation in the world.