Setouchi DMO: Setouchi, Japan
Setouchi, Destination Marketing Organization
Setouchi region, Japan

Japan's Setouchi region is a collection of thousands of islands dotting the Seto Inland Sea. A mild climate, clean beaches, and sparkling blue waters are noted features of these isles--making the area the perfect destination for short getaways from the nearby cities of Okayama, Takamatsu, Hiroshima, and Kobe. A must-see for contemporary art fans is Setouchi Triennale, which is held once every three year and showcases works from both Japanese and international artists. These three thousand islands rising majestically from calmly flowing waters hold a special place in the Japanese psyche. Go deep and you will see not just natural beauty, but the essence of what it means to be truly alive. Discovery and delights, adventure and indulgence--a world of experience awaits travelers in Setouchi.

What is your favorite word to describe Setouchi region?

Authentically enriching.

What word best reflects the people of Setouchi region?


What is the most creative, spiritual or emotional place in Setouchi region?

The Dogo Onsen, the oldest natural hot spring bath in Japan, soothing thousands continually with its therapeutic, mineral rich waters and unusual stone baths made from a special granite sourced locally--leaving skin smooth and minds rejuvenated.

What is your favorite outdoor activity in Setouchi region?

The  sound of silence, as there are more than 1200 islands in the region to enjoy--many uninhabitated which are ideal for exploring as you sail the Seto Inland Sea on a day cruise.

What is your favorite indoor activity in Setouchi region?

The sound of footsteps traveling across wooden floors of ancient castles that date back centuries to emperors and royalty, walking in their footsteps literally.

What is your favorite sound or noise in Setouchi region?

The sounds of countless locals and travelers slurping gorgeously rich udon noodles at the ubiquitous ramen shops in Kagawa, known as the Udon Captial of the World.

What is your favorite smell or taste in Setouchi region?

Rich olive Wagyu beef which is rare and one of the world’s rarest luxurious steaks that is hard to find but worth the pursuit and the spend.

What drink best reflects Setouchi region?

Setouchi’s array of sake crafted from traditional breweries in Hiroshima, best to visit the factories with a sipping-your-way-through plan in mind.

What song or type of music best reflects Setouchi region?

Some of Setouchi’s most unique music emanates from the Setouchi Summer Night Festival, where musicians gather to perform traditional rhythms.

If Heaven were Setouchi region, what would God say to a visitor when they arrive at the Pearly Gates?

He’d pat himself on the back and say he’s done amazingly well for creating such a rich, authentic, beloved, and stil-traditional land that is soothing to the soul and beautiful to the eyes.

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Setouchi DMO: Setouchi, Japan

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