Authentically enriching.

Traditional.

The Dogo Onsen, the oldest natural hot spring bath in Japan, soothing thousands continually with its therapeutic, mineral rich waters and unusual stone baths made from a special granite sourced locally--leaving skin smooth and minds rejuvenated.

The  sound of silence, as there are more than 1200 islands in the region to enjoy--many uninhabitated which are ideal for exploring as you sail the Seto Inland Sea on a day cruise.

The sound of footsteps traveling across wooden floors of ancient castles that date back centuries to emperors and royalty, walking in their footsteps literally.

The sounds of countless locals and travelers slurping gorgeously rich udon noodles at the ubiquitous ramen shops in Kagawa, known as the Udon Captial of the World.

Rich olive Wagyu beef which is rare and one of the world’s rarest luxurious steaks that is hard to find but worth the pursuit and the spend.

Setouchi’s array of sake crafted from traditional breweries in Hiroshima, best to visit the factories with a sipping-your-way-through plan in mind.

Some of Setouchi’s most unique music emanates from the Setouchi Summer Night Festival, where musicians gather to perform traditional rhythms.

He’d pat himself on the back and say he’s done amazingly well for creating such a rich, authentic, beloved, and stil-traditional land that is soothing to the soul and beautiful to the eyes.